The enterprise clients the company lists on its website include AT&T, American Eagle Outfitters and Lockheed Martin.
But everyone had their own niche, and there was this opportunity to provide more of a seamless solution for customers.”Ĭeltx has customers in 162 countries, with 60 percent in North America, 10 to 12 percent in Europe, 10 percent in Latin America and South America and the rest spread throughout the world. “There were lots of great SaaS technology companies catering to the media creation space. “There was a need in the marketplace for an end-to-end solution,” said Kennedy. It also includes features for storyboarding, budgeting and “shot-planning,” among other tasks. It allows users to collaborate on scripts and entertainment production files in real time without the need for desktop applications. The company’s software, Celtx Pro, is sold under a SaaS model. But his and Backlight’s first priority is to continue smooth operations at Celtx. Eventually, having five entertainment-industry companies under the Backlight umbrella could produce “obvious integration opportunities,” Kennedy said. “But next thing, PSG were in on us, and it kind of took on a life of its own.”Īll of Celtx’s 68 staff are keeping their jobs, including Kennedy and COO Matt Dove. “Because our metrics were pretty strong, we thought that we might go to market and see if there was appetite for investment,” said Kennedy of Celtx’s plans in the early days of the pandemic. 2021 and closing the sale in June of that year. The deal is only now being announced, but has been finalized for several months, with Celtx and PSG signing a letter of intent in Jan. Kennedy described the sale as being aimed at helping Celtx scale faster, with the new owners offering both capital and depth of expertise in the entertainment industry. “Here was a group of people that were bringing that gravitas to the problem (of becoming the dominant player in the vertical).” “Having PSG … and their expertise and experience was really compelling proposition to us,” he said. Chief Executive Mark Kennedy said in an interview that the sale to Backlight was facilitated by strong internal metrics from Celtx, including more than 40 percent annual revenue growth for five years running.
CELTX SCRIPT HEADER SOFTWARE
Based in the Boston area, Backlight said in a press release it is backed by US$200 million (C$253 million) in funding from PSG, but did not specify how much it was spending on each of the five companies.įounded in 2000, Celtx makes software for writers and creatives working on scripted media, including film and television, advertising, and most recently, video games. The deal is part of a quintet of acquisitions that mark Backlight’s first investments. John’s-based Celtx, which makes scriptwriting and project management software for the film and video game industries, has been acquired by media holding company Backlight in a buyout funded by growth equity firm PSG.
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